·
Lira : Hey,
May! Long time no see! and now your bakery business has gone into a great
success. What an achivement!
·
Mayang : Thank
you, Lira. I’m still trying as best as I can satisfy every customer.
·
Lira : Wow.
Can you tell me the story of your success, may?
·
Mayang : Well,
before my business goes this big, I also experienced hard times. At the first
time starting out my bakery, my factory where i made the bakery foods was in my
own house’s kitchen. I did everything by my self. I made the dough, I baked my
dough, I packed the bakery foods, I marketed and distributed my bakery foods to
food stalls to be resold all by my self. I tried my best to satisfy people and
make then love my bakery foods.
·
Lira : And
then.. what happened next?
·
Mayang : Over
time, many people began to like my bakery foods. Seeing that opportunity, with
adequate fund of bank loan and driven by strong will, I decided to build and
open up my own bakery. It wasn’t still a large bakery. I stopped selling my
bakery foods to the food stalls and began to sell them inmy own small bakery.
·
Lira : Did
many people come to buy right after you opened the bakery?
·
Mayang : It was
like I needed to start over again. I had to intriduce my new-oopen bakery to
people once more. I made brochures and leaflets to get people know my bakery.
And... finally, people started to come over my bakery. My bakery customers then
increased in number by the help of mouth-to-mouth promotions. That was how my
marketing strategy worked.
·
Lira : Wow,
weren’t you overwhelmed to handle those customers all by yourself?
·
Mayang : Of
course, I had trouble to meet customer’s demands. Therefore, I decided to
employ workers to work on my bakery. I started out employing 3 workers; 2
workers to work with me making the bakery foods back in the kitchen, and the
rest became cashier and salesclerk trhat serve customers.
·
Lira : Do
you need more workers then?
·
Mayang : Of
course, My scale of production was getting massive over time. Therefore, I
started to employ more workers, enlarge and trim up my bakery, enchange my
business strategy until today.
·
Lira : What
do you consider as the most important thing in running your bakery business?
·
Mayang :
Definitely, customer’s satisfaction. Wouldn’t have run my business smoothly if I
belittled customer’s satisfaction.
·
Lira : What
the most you need or want from customer satisfaction?
·
Mayang : One
satisfaction of a customer is enough to attract other customers to come.
·
Lira :
That’s great, Mayang. You did a great job for your business!
·
Mayang : Ohyaa I
just did it well with my spirit and pray.
·
Lira :
Thank you for sharing. I wish your story can be helpful for me someday.
·
Mayang : You’re
welcome, Lira

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